It’s some months ago as I published an article about my new NAS (Network Attached Storage) in my blog. After some weeks, a guy from Taiwan contacted me. He worked for the company that produced my NAS. He asked for the permission to publish my blog article on their company’s homepage. I was pretty surprised about his request because I made experiences that B2C relations ends with buying the product . Well, I realy feel supported even I don’t need support for my NAS. At the end I agreed to let them publish my article on their website:

http://www.synology.com/enu/comments/index.php

Some days after, a guy from the offical distributor of Synology in Switzerland add a comment to my blog article about my NAS and gave me some hints about running the blog software I’m using on my NAS.
I’m asking: “Is that a good CRM or is it simply good CRM?”. One guy from Taiwan from the other side of the world found my article and some days after I have contact to the swiss distributor. That’s realy great and I realy feel good that I’ve buyed this NAS.

Synology is a company that realy understood the power of blogs for product marketing. Nowhere else then in blogs are so much user comments and user experience going to published. I realy changed the way of evaluating a product I don’t now. I’m not only reading manuals and reviews of a product, I simply search for user experiences in blogs to get a true evaluation of a product.
I’m still waiting for a webservice archiving blog entries for a product I’m looking for. That would make the decission making process lot more faster and even more exactly because if you can’t test a product you never realy know what you get. At the end reading blogs is one way to minimize customers uncertainty .